Regardless of whether a brochure or flyer is developed for print or digital distribution, the key continues to be clear and concise text along with eye-catching photographs and layout. 

With my background in messaging and graphic design, I've been fortunate enough to incorporate traditional elements of print design with interactive elements of digital design, which includes content marketing and SEO.

Many of the photographs used in brochures and flyers have been taken by me and if needed, digitally touched-up and/or enhanced.

Print advertising, at least in the B2B world, is not as abundant as it once was 15-20 years ago. The digital world is at the forefront of advertising with an increasing number of consumers and businesses using mobile devices, such as phones and tablets.

Similar to what I mentioned in the Brochures & Flyers section, advertisements still need concise, but powerful content along with eye-catching graphics and imagery.

I have experience with both print and digital advertising design, as well as development strategy, execution and analysis. 

A logo is an identity. It represents your business and brand. Logo development is more difficult than one may think because of all the factors that need to be considered.

Where will it be used? Business cards. Website. Signage. Advertisements.

Should it be vertical or horizontal? One, two or four colors?

What color or colors should it be? Should it be bold or muted?

So many factors to consider, but the journey to create your business's identity can be fun. Just be prepared to do some research and be open-minded.

I've been fortunate enough to develop logos for some wonderful businesses and products. I can't help to feel a sense of pride when I see a logo that I created on a building or advertisement.

Photography has always been a hobby of mine. Photographs tell stories, as well as enhance stories. People are visual and respond more to a great photograph than a paragraph of text.

Being able to incorporate specific imagery along with a strong, concise message at the development stages of everything from marketing collateral to entire marketing campaigns is powerful. 

I've been fortunate to plan and coordinate several tradeshows and events throughout my career. From modest 10×10 tabletop booths to large-scale 20×30 and larger spaces, the preparation, communication and planning are the same (freight, logistics, utilities, hotels, travel, etc.) for a successful event.

I have also been fortunate to be able to work with a local high school with programs and promotions for several concert and stage performances. I’ve also worked with The Real Estate Center at DePaul University in Chicago for many years helping to promote several of their conferences and events.

With my B2B publishing experience and journalism background, I've been able to incorporate some of the same elements into internal and external newsletters, articles, and reports.

I strive for professional-looking newsletters and other corporate communication collateral to help enhance what traditionally was big blocks of text on corporate letterhead or email. 

With content marketing starting to be at the forefront of marketing and communications, developing content that is relevant and informative is key for not only internal staff members, but also target audiences.

In the world of content marketing, I strive to write pieces that can have multiple uses -- website content, advertising, public relations, blogs and more. 

As a journalism major, I'm naturally inquisitive to learn new things. This is why I've been successful in several different industries, especially with new product rollouts and best practices in various industries. I ask tons of questions to people in several departments to fully understand a product or service then turn it around to write content that is educational and easily understandable.

Click on the images to read each article.

Direct mail isn't as prevalent in certain industries as others, similar to print advertising, but done right, can produce results. This outbound technique requires repetition and follow up to be successful. 

But most importantly, direct mail can effectively support inbound marketing efforts through message reinforcement.

Just as photography, video production and editing something that began as a hobby and grew into another skill in my repertoire. 

With video being an extremely powerful marketing tool in today's world, it’s crucial to be able to create any type of video whether it’s a upscale production or user-submitted testimonial.

Collaborating with several talented and skilled colleagues and professionals in this field has help my ongoing training and improvement in this powerful media.