A logo is an identity. It represents your business and brand. Logo development is more difficult than one may think because of all the factors that need to be considered.
Where will it be used? Business cards. Website. Signage. Advertisements.
Should it be vertical or horizontal? One, two or four colors?
What color or colors should it be? Should it be bold or muted?
So many factors to consider, but the journey to create your business's identity can be fun. Just be prepared to do some research and be open-minded.
I've been fortunate enough to develop logos for some wonderful businesses and products. I can't help to feel a sense of pride when I see a logo that I created on a building or advertisement.